If you’re anything like me, you’ve heard of VC, or venture capital, but couldn’t really explain what it is, who is a good candidate for it, or why someone should choose it over a traditional loan from a bank. If you’d like to learn more about VC - today is your lucky day!

I met today’s special guest when I attended the Well Summit in Brooklyn. I had the absolute pleasure of sharing lunch with the super smart and oh so gracious Robin Li. Robin was speaking on a panel at the Summit on behalf of GGV Capital, where Robin currently serves as the Vice President. Robin focuses on investments in consumer, new retail  and urban technology for GGV Capital.   She serves on the board of directors for Bustle Digital Group, Glow Concept, and Lively, and is an Observer or is actively involved with Bowery Farming, Boxed, GrubMarket, Ibotta, Poshmark, Slice, The Mighty, Wheelwell, Yamibuy and Yellow. Robin created EvolvingE, a highly active community of top entrepreneurs and executives in the ecommerce, retail and consumer goods sectors that connect at the EvolvingE annual summit and at hosted events around the country.  Prior to joining GGV, Robin worked at Flextronics' Venture Arm covering hardware and technology investments. Before venture capital, she spent three years at Teach For America as a teacher and administrator.  Robin holds a BA in Art History from the University of Florence, BA in Economics and Art History from Rutgers, MS in Special Education from Hunter College and an MBA with a specialization in Entrepreneurship and Management from the University of Chicago Booth School of Business.

In this episode of the podcast, we are going to cover:

• what is venture capital

• is venture capital the best option for your start-up

• what benchmarks a business would want to achieve before seeking venture capital

• how to avoid common pitfalls and misconceptions about obtaining venture capital

• best practices for gaining venture capital funds

• websites to research investors (Angel List & CrunchBase)

If you’d like to learn more about GGV Capital or contact Robin visit their website or connect with Robin at her LinkedIn Page.

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