"All Publicity Is NOT Good Publicity"

Erica Dias, a native of Richmond, CA, is co-founder of The B Firm: PR.  Although her first love and passion is fashion, her career didn’t stop at wardrobe styling. With a extensive resume providing wardrobe styling for Comcast & TIVO commercials, hit TV shows on networks like BET (106 & Park, The Basement) and VH1 Erica decided to grow in other arenas to continue her love for the industry.  She decided to not only expand her brand, but also to help heighten the brand of others.

With over 10 years of experience in the fashion and beauty industry, she knows the ins and outs of what it takes to get a brand to the next level.  She handles brand management, public relations and event marketing for the firm.  Based in Atlanta since the inception of The B Firm PR, Dias has helped clients expand their brands in markets across the country through public appearances, product launching events, networking, and so much more.   At only 31 years old, Erica has taken the PR world by storm with her drive, loyalty, and determination in making brands a household name.

Currently, Erica works with an assortment of clients in all parts of the industry from entertainment to fashion – both inside and outside Atlanta.  Look out for Erica in the future as The B Firm PR and her personal brand continue to grow.

In Episode 22 of The Loni Swain Show podcast, Erica and I discuss what it means to work in PR, how it differs from a manager, how she helps clients navigate issues like #MeToo experiences and tips on how to build your brand. 

Contact Erica: erica@thebfirmpr.com

We're social: @loniswain @loniswainshow @thebfirmpr @ericadias1010

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